Instead of typing in numerous alphanumeric characters into a URL, Opera users get the ability to express themselves on the web. The integration is equally about functionality as it is expression. With over 90% of the 4.6 billion internet users around the globe using emojis to express themselves, Opera’s integration of Yats unlocks a new easy way for people to be present on the Web. G-Eazy, Kesha ,Young Money, 3LAU and Disclosure use them too. For example, Lil Wayne’s Yat page directs users to his record label, and Steve Aoki’s takes you to his website. Artists from the music world were among the first to invest in and use their Yats. Users can customize their Yat page or redirect it to anywhere else on the web. The emoji-centric integration makes it easier for anyone on the internet to find and be directed to Yat pages, which are unique domains that are generated when a Yat is created from a personalized string of emojis. It’s new, it’s easier and more fun” The emojification of Opera is possible through a partnership with Yat, the company that allows you to own personalized strings of emojis. com or even words in their links and use only emojis to be directed to websites. Through the integration with Yat, Opera users are able to ditch. “It’s been almost 30 years since the world wide web launched to the public, and there hasn’t been much innovation in the weblink space: people still include. “The partnership marks a major paradigm shift in the way the internet works,” says Jorgen Arnesen, EVP Mobile at Opera (NASDAQ:OPRA). Opera, the company behind the popular, eponymous multi-platform web browser, has become the first browser to enable emoji-only based web addresses, to bring a new level of creativity to the internet.įor the first time in the history of the internet, users will be able to navigate the web by entering solely a string of emojis into the URL bar instead of letters and words.
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